Gita is a qualified purpose-lead Life Coach and the founder of the Good Machine, a specialist social impact and modern philanthropy agency with the aim of eradicating social issues and inspiring sustainable and ethical behavioural changes to business practices and social investments.
She has 15+ years’ experience in the social impact field internationally, and prides herself with working with some of the world leading organisations like Laureus Sport for Good, Peace Parks and Waves for Change. She has been the impact consultant behind powerful South African faces: Bryan Habana, Hanli Prinsloo and Elana Meyer - to name a few. Her specific undertaking is to work closely with individuals, organisations and businesses in bringing them back to their core and true purpose and potential, setting up a livelihood that not merely makes them thrive and jump out of bed in the morning, but equally creating a beneficial impact on our planet and society!
Gita graduated from the University of Stellenbosch with a Bachelor of Arts (BA) in Sport Science: Psychology Major as well as a BA Honours in Pediatrics, Sport Science.
What makes you YOU in one sentence?
Human centred, nature inspired, strategic empath – otherwise known as a gal trying to do better.
How will your outlook on life improve the world?
I would say my outlook is one rooted in empathy yet ruthlessly solution driven.
Our people and planet are hurting and need healing. COVID has dramatically shown us how the vulnerability of society and the terrible pain and suffering experienced could be met with a tremendous force of compassion. 1000’s of feeding schemes and community care networks were created overnight - just as businesses closed down and millions of people experienced loss of income. The increase of triggering conversations, harsh realisations about #Blacklivesmatter, #GBV (Gender-Based Violence), and loss of revenue have not only shaken the nation but the world.
This is the world we live in. There is a desperate need for an earth-centric approach as well as equality, nourishment of diversity and female leadership - and a call for those custodians of society in a position of power and influence to decide on which side of this pivoting moment they find themselves.
Now more than ever … our decisions matter. Your decision’s matter.