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Marketing Team // Digital Account Manager


Please apply to: jamie@sealandgear.com with your Cover Letter and Resume.

The Inside Scoop

In this role you will work directly with our CEO, Adrian, on a number of key digital projects in the business. The growth of the Sealand brand is heavily entrenched in digital marketing across key channels including e-mail, social and paid media supported by a strong content voice. Together with Adrian, you will drive a focused project plan to deliver world class digital marketing for our brand. 

As a secondary role you will play a key part in our amazing sponsor partnerships which range from the Stormers rugby to Wine2Whales and the Otter Trail run.

Your most important attribute must be your attitude and approach to life. This means you need to be willing to tackle challenges and use this career opportunity as the place you will grow. Remember the answer to every question exists on the internet, and Google is free!

Experience Level

You need to have some form of marketing degree, but you do not need years of experience to secure the role. You will learn a lot on the job and will work on projects that may seem more senior than your experience set. Thanks to close mentorship and your appetite for self learning.

 

 

The Formal Job Description

 

We’re looking for a hard working, passionate and highly motivated individual to join our marketing department. This individual needs to have strong analytical skills and an eye for detail as they will play a key role in digital marketing and the evaluation of Sealand’s marketing KPIs. Organisation, project management and the ability to thrive in a team environment are also vital as this individual will help with structure and planning in the marketing team. A creative mindset is important for copywriting and involvement in marketing campaigns. 

 

This individual will work in the marketing office alongside the marketing and creative services team and will report directly to the CEO. The position is based in Hout Bay, at The Sealand Campus.

Roles and Responsibilities
  • Monthly digital marketing reports 
  • Segmentation and enrichment of email database plus database growth strategy
  • Email targeting and A/B testing
  • Website analytics and conversion rate optimisation 
  • Work with key brand partners on marketing campaigns & leveraging sponsorship rights 
  • Play an active role in setting and maintaining marketing calendar with team
  • Project management of marketing campaigns with team
  • Copywriting 
  • Play a role in helping with CRM systems
Experience and/or Educational Requirements
The successful candidate must have/be:
  • Excel strong
  • Marketing degree or diploma
  • Analytical
  • ‘Can do’ attitude 
  • Proactive work ethic
  • An eye for detail
  • Organised
  • An interest in marketing
  • Creative mindset
  • Google G-suite

Great to Haves (an added bonus, but not required)

  • Klaviyo 
  • Shopify
  • Google Analytics
  • Mailchimp

Culture

  • Passion for the outdoor and a healthy lifestyle
  • Family Oriented
  • People First

 

About Sealand

History: Rooted in Cape Town’s southern peninsula where mountains and ocean so vividly connect, Sealand was born with a conviction of keeping the environment front and centre alongside inspired functional designs and longevity. Smart material selection, compelling functionality and product durability are all palpable features of what we make.  Our team lives the Sealand brand with combined passions for business, for the wondrous outdoors, for life.  

Industry: Upcycled & Recycled Bags & Apparel

Our Purpose: Together, we are the creative minds and fabrication specialists behind Sealand Gear, bringing inspired design in upcycled material texture combinations from the drawing board to the rack. Sealand creates environmentally smart high-end Bags, Accessories and Apparel. We reuse the structural properties and textures of waste material in a new context while mitigating the generation of waste and promoting sustainability. We try to play our part for the environment and by supporting us you do too.