We treat our products, communities and the people we connect with the same way we treat our planet – with respect and care. An environmentally friendly lifestyle is a holistic approach to living a respectful life, where the people and our planet are cared for equally.

At Sealand, we strive to give back to our people and to the communities who raised us. We achieve this by being being a 1% for The Planet member. A portion of our donations to our primary beneficiary, Sentinal Ocean Alliance (SOA), is through the donation of GIVE bags.

Our GIVE bags are upcycled school bags that are given to students at SOA to help them carry everything they may need between school and their home.

Through this we are able to support children as they grow into the next generation of leaders and change makers, but also to utilise our unique skill set to create bags that continue to keep waste out of landfills.

Sealand’s primary community partner is Sentinel Ocean Alliance (SOA).

SOA was founded to create ocean-based opportunities for the youth of Hout Bay. They aim to teach basic ocean and environmental skills to previously disadvantaged youth from the Hangberg and Imizamo Yethu communities.

Using Lifesaving, surfing, the 'Waves for Change' programme and their Parley Ocean School, they hope to give the kids in these communities opportunities to better their lives and the lives of their families by introducing them to the ocean economy.

"At Sentinel Ocean Alliance we are committed to enabling the next generation of ocean activists through fostering an authentic connection with the oceans and empowering our communities with ocean knowledge and skills. Our partnership with Sealand has helped us to strengthen these programmes and, through their GIVE initiative, Sealand is unleashing the power of consumers to transform their communities and create lasting and tangible impacts on the lives of the children in our programmes." - Marguerite Hofmeyr, Director of Operations at Sentinel Ocean Alliance (SOA)