Our Waste Partners

A rewarding way in which we work with our partners is by creating bespoke products for them using their own material waste.


The poly twill lining of our bags have come from a variety of waste partners over the years. One of our goals in 2022 was to forge new waste partnerships that put impact at the forefront of their mission, and we are thrilled to announce Mr Price as our most recent waste partner.


This partnership starts with the advertising banner material being created and printed by Hirt & Carter. These banners are delivered to the Mr Price Group, where they are used for the duration of a campaign across stores nationwide. Instead of being discarded after use, City Logistics then delivers the material to Sealand where we upcycle it into lining for our bags.


With the help of Hirt & Carter and City Logistics, Mr Price will become our single biggest waste supplier. We believe this partnership will redirect a significant quantity of textiles from landfill into the making of high-quality, durable bags.


Along with the help of our other waste partners, we project that Sealand will intercept over 12 000kg of poly twill in 2023.



The DHL Stormers

We started our journey with the The DHL Stormers in 2021. It’s been a wonderful privilege to be their official luggage sponsor. It hasn’t stopped there as we have continued to support the team in their official kit, adding in a much-loved Match Day Moon with a zip-puller made from used Stormers’ jerseys.


We joined the WSL team in 2023, as an official partner for the WSL Jbay Open. Our collaboration included beach clean ups, partnering with the surfers with a contest: Airs for Good and designing bespoke WSL gear.

Natural Running Co.

The Natural Running Co, is a wonderful Jozi running club. They joined the Sealand team in early 2024. We have been able to do an amazing run from our Sandton store around the urban jungle of Johannesburg. We look forward to many more events with this epic club.


Sealand and PONDO have a natural affinity: a love for the environment and exercise therein. The PONDO Trail is a single event with two streams - The PONDO ultra of 103 km and the PONDO Coaster of 3 runs: 36km, 34km, 33km are both sponsored by bespoke Sealand gear.

Africa Rising Music Conference

Africa Rising Music Conference is a collaborative space for taking African music from the streets, to the studio, to the world. We, at Sealand, are proud to be a partner as they also focus on female leadership, artist and executive exchange.

One Blue Heart

One Blue Heart is an incredible fundraiser for the Turtle Conservation Centre hosted by the Two Oceans Aquarium Foundation. One Blue Heart is an amazing partner as they celebrate marine life in such a mesmerising way that inspires all to challenge the status quo. We count it a joy to be able to provide the bags and badge pins for their event.

Sentinel Ocean Alliance

Sealand and Sentinel Ocean Alliance (SOA) clearly unite in their love for the ocean and humanity. It’s a match made in marine heaven. SOA makes its mark in both the ocean and with our local Hout Bay community, providing environmental education for Cape Town’s youth within the coastal communities. It’s an honour to walk alongside an initiative that speaks so well into the needs of the people and the planet.

Cool Runnings Recreational Club

CRRC is a Cape Town based social running club. We love partnering with this much loved club known for their incredible community and fun. We have been fortunate enough to partner with them in runs around the magnificent Mother City.


The National Sea Rescue Institute (NSRI) does wonders in our beloved ocean. The NSRI serves the need of maritime rescue and we are privileged to be partners with such a group dedicated to saving and fighting for lives. We have partnered with the NSRI through making bespoke Sealand x NSRI bags. Furthermore, we have teamed up with the Stormers, a fellow NSRI partner, and the NSRI in a day out on the ocean.


Ballers is our local soccer school partner! How awesome it is to be a part of the empowerment of the future generation with this partnership. They do so well in equipping our future leaders with sporting skills that lend themselves to so much more. We have the honour of providing them with bespoke Sealand x Baller Soccer School bags.


Deli2Sea is a run/walk from Chardonnay Deli, Constantia to Chardonnay Deli, Kalk Bay. We love the way Deli2Sea celebrates the Cape’s natural beauty through exploring it within community. We are a proud brand partner of this awesome adventure and will continue to be rooting for all the runners and walkers who join in this fun trail.