Founded on some of the core principles of sustainability, Sealand has always strived to reduce the adverse effects of consumption on the environment and add value to our communities and people. Our founding principles of upcycling, material stewardship and circular economy have guided us along a path of responsibility since our inception in 2015.

As a company in the gear and apparel sector, Sealand is conscious of the negative environmental impacts associated with fast fashion and consumption. Since our first stitch, Sealand has chosen to resist the unsustainable levels of production and high levels of consumption trends which underpin most of the apparel and fashion space. Through environmentally efficient material selection, innovative design and product durability, we have sought to both slow down the rate of consumption and reduce the environmental damage caused by production.

Equally as important to Sealand as reducing our impact on the environment is creating shared value with our people and our community. As a South African-born brand, we are cognisant of the country’s unjust history and its staggeringly high levels of unemployment and inequality. We understand that as a brand operating within these socio-economic complexities, we have a duty to add value wherever we can.

Our various social initiatives, collaborations and our focus on handmade production and job creation are a testament to our unwavering passion for community and people.