In line with Sealand’s dedication to promoting transparency and social responsibility, we have formulated a comprehensive Supplier Code of Conduct. We strive to procure our materials solely from responsible manufacturers and pledge to collaborate with any suppliers encountering challenges in establishing new, compliant systems. While not legally obligated to disclose commitments, we recognize Modern Slavery as a significant issue that every business must confront head-on to foster global progress. Adhering to the highest international standards available, we commit to addressing the stipulations of the UK Modern Slavery Act 2015 ("the Act") and ensuring our supply chain complies with its regulations. We acknowledge the commitments outlined in the Act and endeavor to foster a culture of transparency regarding the provision of goods and services to us. This statement, issued pursuant to section 54 of the Act, constitutes Sealand’s Modern Slavery and Human Trafficking Statement for the financial year ending February 28, 2023.

Despite having no operations in the UK and thus not being subject to this Act, we remain steadfast in upholding the utmost standards of integrity, transparency, and ethics.

We are dedicated to guaranteeing that our supply chain remains free from any form of slavery or human trafficking. We intend to govern all existing and future third-party relationships with a focus on these issues and will not knowingly engage with or support any suppliers involved in slavery.

To fulfil our obligations under the Act, Sealand will:

1. Conduct due diligence procedures to assess our exposure to the risk of slavery; 
2. Request information on third-party suppliers’ working practices and require key suppliers to confirm compliance with the Act; 
3. Communicate our zero-tolerance policy on slavery to potential key suppliers; 
4. Ensure key suppliers adhere to Sealand’s Supplier Code of Conduct, which mandates a review of their supply chain to ensure it is free from modern slavery, and that all representatives conduct business in accordance with the Code; 
5. Communicate to suppliers the requirement for continued self-monitoring and prompt reporting of any violations of the Code;
6.  Incorporate references to slavery and supply chain issues in our supplier engagement process, audit procedures, and contractual arrangements with third-party suppliers.

Through these processes, we aim to identify and mitigate any slavery risks.

Additionally, as part of our commitments under the Act, we are developing an internal policy available to all employees, offering guidance on identifying, managing, and reporting such risks.

The responsibility for ensuring adherence to this policy rests with all employees interacting with third-party suppliers. Employees aware of or suspecting any Act violations must promptly report such conduct to their leaders. Our whistle-blowing policy encourages all employees to raise concerns or disclose information without fear of reprisal.

Key performance indicators used by Sealand to gauge the effectiveness of its modern slavery approach and compliance with the Act include:

1. Effective deployment of internal training to key stakeholders; 
2. Annual reviews of the Act and updated guidance for compliance; 
3. Completion of due diligence procedures on key suppliers; 
4. Ongoing monitoring of key suppliers; 
5. Effective avenues for employees and suppliers to escalate modern slavery concerns.

This statement, subject to annual review and updates as necessary, has been scrutinized by key stakeholders, senior management, and approved by our Board of Directors.

We reiterate our steadfast commitment to the Act and its underlying principles.


The DHL Stormers

We started our journey with the The DHL Stormers in 2021. It’s been a wonderful privilege to be their official luggage sponsor. It hasn’t stopped there as we have continued to support the team in their official kit, adding in a much-loved Match Day Moon with a zip-puller made from used Stormers’ jerseys.


We joined the WSL team in 2023, as an official partner for the WSL Jbay Open. Our collaboration included beach clean ups, partnering with the surfers with a contest: Airs for Good and designing bespoke WSL gear.

Natural Running Co.

The Natural Running Co, is a wonderful Jozi running club. They joined the Sealand team in early 2024. We have been able to do an amazing run from our Sandton store around the urban jungle of Johannesburg. We look forward to many more events with this epic club.


Sealand and PONDO have a natural affinity: a love for the environment and exercise therein. The PONDO Trail is a single event with two streams - The PONDO ultra of 103 km and the PONDO Coaster of 3 runs: 36km, 34km, 33km are both sponsored by bespoke Sealand gear.

Africa Rising Music Conference

Africa Rising Music Conference is a collaborative space for taking African music from the streets, to the studio, to the world. We, at Sealand, are proud to be a partner as they also focus on female leadership, artist and executive exchange.

One Blue Heart

One Blue Heart is an incredible fundraiser for the Turtle Conservation Centre hosted by the Two Oceans Aquarium Foundation. One Blue Heart is an amazing partner as they celebrate marine life in such a mesmerising way that inspires all to challenge the status quo. We count it a joy to be able to provide the bags and badge pins for their event.

Sentinel Ocean Alliance

Sealand and Sentinel Ocean Alliance (SOA) clearly unite in their love for the ocean and humanity. It’s a match made in marine heaven. SOA makes its mark in both the ocean and with our local Hout Bay community, providing environmental education for Cape Town’s youth within the coastal communities. It’s an honour to walk alongside an initiative that speaks so well into the needs of the people and the planet.

Cool Runnings Recreational Club

CRRC is a Cape Town based social running club. We love partnering with this much loved club known for their incredible community and fun. We have been fortunate enough to partner with them in runs around the magnificent Mother City.


The National Sea Rescue Institute (NSRI) does wonders in our beloved ocean. The NSRI serves the need of maritime rescue and we are privileged to be partners with such a group dedicated to saving and fighting for lives. We have partnered with the NSRI through making bespoke Sealand x NSRI bags. Furthermore, we have teamed up with the Stormers, a fellow NSRI partner, and the NSRI in a day out on the ocean.


Ballers is our local soccer school partner! How awesome it is to be a part of the empowerment of the future generation with this partnership. They do so well in equipping our future leaders with sporting skills that lend themselves to so much more. We have the honour of providing them with bespoke Sealand x Baller Soccer School bags.


Deli2Sea is a run/walk from Chardonnay Deli, Constantia to Chardonnay Deli, Kalk Bay. We love the way Deli2Sea celebrates the Cape’s natural beauty through exploring it within community. We are a proud brand partner of this awesome adventure and will continue to be rooting for all the runners and walkers who join in this fun trail.